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ADRENALINE ROCKS THE WORLD OF MOBILE MARKETING Just months away from the critical holiday retail season, MTV Games called on Adrenaline Marketing to infuse a quick shot of energy into the launch of Rock Band music video game. With a flash of inspiration, Adrenaline put Rock Band on the road with a national mobile marketing tour specifically designed to get Rock Band into the hands of early adopters.
 
 
ADRENALINE DELIVERS AN EXTRAORDINARY EXPERIENCE
 
Adrenaline created a fleet of Rock Band demo vehicles including two tour trucks with four fold-out concert-style stages and state-of-the-art A/V equipment. The Rock Band Tour embarked on a cross-country college expedition, and students across the USA swapped their books and ipods for three months of Rock Band gaming. Highly visible student gathering areas were targeted for Rock Band demos and competitions. Street teams were deployed in self-contained, high-tech demo vans allowing mobility and flexibility while in market.
 
 
JUMPING ON THE BRANDWAGON
Sponsors have been added to this year's tour including Stride, Energizer and Hot Topic. Activation managed by Adrenaline includes logo integration, sampling, coupon distribution, kiosks and customer data collection.
 
ABOUT ADRENALINE MARKETING
 

Based in Chicago and Atlanta, Adrenaline Marketing delivers integrated and experiential marketing solutions to drive measurable results for global clients. Mobile marketing services include fleet design and fabrication; tour logistics, operations and management; and event activation and data capture.

Today's economy demands efficient strategic marketing. Don’t wait for consumers to come to you, visit www.adrenalinemarketing.com for more information on building brands and driving sales. For direct contact, please call Diane Wentworth at 630.584.6657 or Kitty Kilgore at 678-595-4033.