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| CONTACT US |
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Kitty Kilgore
phone: 678.595.4033
Diane Wentworth
phone: 630.584.5567
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ADRENALINE DRIVES DVD RELEASE FOR CMT FILMS
CMT Films and NASCAR Media Group put Adrenaline Marketing in the driver's seat at Daytona 500 to promote its February DVD release of their hit movie The Ride of Their Lives, narrated by Kevin Costner. While legends like Gordon, Waltrip, and Busch sped around the track, Diane Wentworth and Kitty Kilgore led their team of guerrilla marketers in a successful launch for CMT Films. This five-day event with twenty-five promotional partners delivered over 1,353,320 total venue impressions.
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RETURN ON EXPERIENCE
At Adrenaline Marketing, we go a step beyond counting impressions. We craft an experience that creates impact and engages your consumers, causing them to interact with your brand through compelling experiences. | |
 DRIVING IMPRESSIONS ON SEGWAYS
Adrenaline Marketing outfitted Segways with The Ride of Their Lives movie poster shields and created a memorable site at Daytona International Speedway. The Segway-driving street team were loaded with postcards, posters and t-shirts. The two-day Segway event grabbed the attention of many race fans, producing 625,000 impressions.
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 ADRENALINE DELIVERS A PHENOMENALLY FUN EXPERIENCE
Twenty-six events were held at fifteen bars and restaurants over the five-day activation period. Bars were decked-out with t-shirts, posters, banners, trailers, DVDs, and postcards. Partner events featured movie give-aways, trailer screenings, and trivia contests. |
ROWDY.COM PODCAST
Rowdy.com, the number one NASCAR podcast on itunes, produced a live Buck and Bass podcast event at Legends Sports Bar at the Hilton Ocean Walk Village.
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 AIRPORT CHAMPIONS DVD
Race fans were met with The Ride of Their Lives promotions when they hit the ground at the Daytona International Airport. Banners, posters, postcards and t-shirts all made impressions at the Airport Welcome Desk and the rental car counters for Enterprise and Hertz. |
 ADRENALINE BLANKETS HOTELS
Daytona hotel guests were blanketed with The Ride of Their Lives publicity. Five hotels representing 2159 hotel rooms decked-out their lobbies with movie posters and postcards. Several played the DVD preview video in their lobbies during the five day activation. Participating were the Hilton Garden Inn, Marriott Residence Inn, Courtyard by Marriott, the Ocean Walk Village Hilton and Wyndham. The Beach Channel, the closed-circuit channel serving the hospitality industry, played the ninety-second movie trailer 10,100 hotel rooms over 25 days.
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 SHOPPING FOR RACE FANS
The Ocean Walk Village Retail Center was decked-out with The Ride of Their Lives banners and posters, including banners at the historic bandshell at Ocean Walk Village. | |
Extraordinary: ADRENALINE MARKETING DELIVERED 1,353,320 TOTAL VENUE IMPRESSIONS DURING THE FIVE DAY ACTIVATION PERIOD AT an incredibly efficient and impactful CPI. |
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ABOUT ADRENALINE MARKETING
Adrenaline Marketing delivers experiential marketing solutions to drive measurable results for global clients. Mobile marketing services include fleet design and fabrication; tour logistics, operations and management; and event activation and data capture. Guerrilla marketing campaigns developed by Adrenaline Marketing create experiences that engage consumers and guarantee unparalleled ROE (Return on Experience).
Today's economy demands efficient strategic marketing. Don't wait for consumers to come to you; visit www.adrenalinemarketing.com for more information on building brands and driving sales. For direct contact, please call Diane Wentworth at 630.584.5567 or Kitty Kilgore at 678.595.4033. |
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