Shot of Adrenaline Logo

May 12, 2010
Inspire.  Engage.  Connect.
Q:  How does a bad economy help marketers? 
A:  Opportunities for Pop-Up Stores

Marketers are in a unique position:  while the economic downturn has presented many challenges, there is at least one economic factor working in our favor.  Historically high vacancy rates and extremely low rents have created an unprecedented buyers' market in commercial real estate. 
Facing low demand, property owners are motivated to make a deal, thus they're more flexible on price and lease terms. 

In today's economy, companies need a fresh approach to brand
Adrenaline's pop-up store for Cablevision
Adrenaline Marketing
activation and consumer engagement to increase visibility and share.  Says Diane Wentworth,
"Pop-up stores offer our clients an affordable yet highly impactful alternative to traditional channels.  It's an opportunity to engage the consumer in a meaningful interaction in a very personal setting.  By creating an experience, we create memorable, long-lasting brand loyalty."
How Can a Pop-Up Store Work for Your Brand?

With a pop-up store, you can:

 1.  Take the pulse of consumers
 2.  Generate buzz for your brand
 3.  Conduct market research
 4.  Test your concept before launching on a larger platform
 5.  Target a specific geographical area
 5.  Extend reach of traditional brick-and-mortar storefronts
      (a huge benefit during a peak or limited selling season;    
       remember: landlords are flexible on time commitments.)

 6.  Go beyond traditional sampling with unique experiences that convey
      the marketing message in an intimate setting. 

 
Adrenaline's launch for Voom took advantage of pop-up strategies
Adrenaline Marketing logo
Imagine an interactive experience crafted with out-of-the-box creativity.  Create urgency and excitement with a "here-today-gone-tomorrow" call to action. 

Adrenaline Marketing understands that retail maturity must develop rapidly for pop-ups, and we are experienced in executing successful pop-up strategies that put brands on fast-forward.

Want to explore your options?  Call the pros at Adrenaline Marketing today to find out if a pop-up strategy is right for your brand.  Adrenaline is experienced in all phases of pop-up stores from concept to execution, including space leasing, floor plan layout, showroom design, sampling, data capture, interactive elements, staffing, and engagement strategies.
ADRENALINE'S AUTHENTIC APPROACH

Clients partner with Adrenaline because of our unique approach to brand activation:  we craft an experience that is authentic to the brand, creating a compelling - and effective - program that sparks connections and fuels brand loyalty.
ABOUT ADRENALINE MARKETING

Adrenaline Marketing delivers unparalleled Return on Experience,connecting brands with consumers through integrated marketing solutions.  Consumer engagement services include mobile marketing, brand activation, motorsports marketing, sponsorship sales, guerilla campaigns, and non-traditional media. 

Today's economy demands efficient strategic marketing.  Don't wait for consumers to come to you; visit www.adrenalinemarketing.com for more information on building brands and driving sales. For direct contact, please call Diane Wentworth at 630.584.5567 or email Diane.
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