|
|
|
|
|
WHAT DO SHAUN WHITE AND RYAN SHECKLER HAVE TO "DEW" WITH ADRENALINE MARKETING?
Like Shaun and Ryan, Adrenaline Marketing is a major player in the action sports world, partnering with Alli, The Alliance of Action Sports. Alli has signed on with Adrenaline Marketing for
strategic planning and activation initiatives for the Dew Tour, a
series of action sports events held in eight cities throughout the year. Adrenaline has also been tapped to develop a
retail space that goes beyond merchandise sales to create an environment
that engages fans and immerses them in the Dew Tour experience.
|
ADRENALINE'S AUTHENTIC APPROACH
Alli partnered with Adrenaline because of their
shared vision for the Alli brand and Adrenaline's unique approach to brand
activation. The objective is to create a brand experience for each of
Alli's retail partners that is authentic to action sports. Event
integration and fan engagement creates a more compelling - and
effective - program for retail brands. Adrenaline's retail strategy is to
create a destination where fans have an opportunity to interact with
retail sponsors and their products, thus sparking connections that fuel
brand loyalty.
|
DEW TOUR 2009
Stop One: Chicago
The Dew Tour made its first-ever stop in Chicago in conjunction with Taste of Chicago. The event featuring the BMX Open was a hug hit with enthusiastic fans, beautiful weather, and the city skyline as the backdrop.
Stop Two: Boston
July - featuring the Skateboarding World Championships.
|
Stop Three: Portland
August - returning to Portland for the 5th consecutive year and featuring skate, BMX, and FMX.
Next Stops: Salt Lake City, Orlando, plus winter tour dates in Breckenridge, Dover, VT, and Tahoe. Get the complete schedule here.
|
 ABOUT THE DEW TOUR
The Dew Tour is the most watched and attended action sports property in the world. A season-long series of
action sports events held in eight cities throughout the year, the Dew Tour features skateboarding, BMX, free-style motocross, snowboarding, and free-skiing. Follow all the Dew Tour action.
|
 ABOUT ALLI
Alli - The Alliance of Action Sports - is a global business owned by NBC Sports and MTV Networks that encompasses national and
international action sports tours and events, multimedia production, and a consumer-facing
lifestyle brand. Check out Alli at Alli.com.
|
|
|
ABOUT ADRENALINE MARKETING
Based
in Chicago and Atlanta, Adrenaline Marketing delivers unparalleled Return on Experience, connecting brands with consumers through integrated marketing
solutions. Consumer engagement services include mobile marketing, brand
activation, motorsports marketing, sponsorship sales, guerilla campaigns, and
non-traditional media.
Today's economy demands efficient strategic marketing. Don't wait for consumers to come to you; visit www.adrenalinemarketing.com for more information on building brands and driving sales. For direct contact, please call Diane Wentworth at 630.584.5567 or Kitty Kilgore at 678.595.4033, or contact us via email: email Kitty or email Diane
|
|
|
|
|
